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Toto Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload a portion of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after the McLaren team was appraised at £3.5 billion in a change of corporate structure in September.

Wolff, who holds one-third of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

Wolff, aged 53 will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on this. The governance of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of the brand in Formula One."

Valuation Increase

This arrangement would represent a significant increase in value of the Mercedes team after Ineos Group acquired its stake for £208 million in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are runner-up in the team standings, behind McLaren, with three Grands Prix remaining in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

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About the author

Michelle Fox

A technology strategist and writer with over a decade of experience in digital transformation, focusing on UK and European markets.

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